British Canoeing signs broadcast deal with Sky Sports

British Canoeing has announced the launch of Go Canoe! – a brand new series of eight programmes featuring canoeing that will be broadcast on Sky Sports throughout this summer.

The programmes will focus on the British athletes as they compete in the International Canoe Federation Slalom and Sprint World Cup events.

The series will also include tutorials – introducing the various disciplines within the sport, together with magazine features about clubs, trails, adventures and athletes.

Go Canoe! is being produced by Hit the Roof, with magazine contributions produced by MediaPack.

David Joy, chief executive of British Canoeing said:

“I am delighted that we have been able to work with Sky Sports to create this series of programmes. Go Canoe! will really showcase the excitement and breadth of Canoeing to a wide audience and is another step forward in the delivery of our new strategy Stronger Together.”

Hannah Brown, a two time World Champion in wild water racing, will feature in one of the episodes of Go Canoe! and is delighted that the sport will be aired on the Sky Sports channels.

“It is fantastic news that canoeing, including my discipline of wild water racing, will receive some brilliant exposure on Sky Sports. It really shows that there is an interest and a demand for canoeing on a national scale.

“It has been great to be involved in the series and have the opportunity to showcase wild water racing to the wider public who may not have seen or heard much about the sport before.

“I can’t wait for people to see how exciting and diverse the sport is. Such coverage is vital to the sport and hopefully will encourage more people to give it a go.”

The first Go Canoe! show will be broadcast on Sky Sports on Monday 24th July. The full schedule is as follows:

Programme 1            24 July 2017                     21:00
Programme 2            31 July 2017                     22:30
Programme 3            07 August 2017                    22:00
Programme 4            14 August 2017                    22:00
Programme 5            21 August 2017                    21:00
Programme 6            28 August 2017                    21:00
Programme 7            04 September 2017 21:00
Programme 8            11 September 2017         21:00